PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. ERAJAYA SWASEMBADA, Tbk (Studi Kasus Toko Erafone ITC Cempaka Mas)

Abstrak

Based on the results of the study, the following conclusions can be drawn there is a significant effect between service quality on customer satisfaction at the Erafone ITC Cempaka Mas store. There is a significant influence between price on customer satisfaction at the Erafone ITC Cempaka Mas store. There is a significant effect between service quality and price simultaneously on customer satisfaction at the Erafone ITC Cempaka Mas toko store.