PENGARUH KERAGAMAN PRODUK, HARGA DAN TEMPAT TERHADAP KEPUASAN PELANGGAN TOKO BUKU PAPERCLIP

Abstrak

This study was conducted to determine the effect of product diversity, price and place on customer satisfaction in the Paperclip Book Store at Kota Kasablanka Mall. This study uses a quantitative approach. The population in this study were costumers who arrived at the Paperclip bookstore. The sampling technique in this study used a probability sampling or random sample, using the formula of  Slovin. Data collection techniques in this study used a questionnaire. Data analysis method used in this study is multiple linear regression.