PENGARUH KUALITAS LAYANAN DAN HARGA JASA PENGIRIMAN BARANG TEHRADAP KEPUASAN PELANGGAN PT PUTRA NUSA TRANSPORTINDO

Penulis

  • Alfajri Gita Ramadhan Kampus UNKRIS, Jatiwaringin, Jakarta Timur
  • Muhammad Harri Kampus UNKRIS, Jatiwaringin, Jakarta Timur

Kata Kunci:

Service quality, price, customer satisfaction

Abstrak

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction of PT Putra Nusa Transportindo. This research method uses filling and distributing questionnaires using a Likert scale. The analysis method uses multiple and simple regression. Based on the results of the analysis, it shows that in multiples or simply, service quality and price have a positive and significant effect on customer satisfaction at PT PutraNusa Transportindo.

  

Unduhan

Diterbitkan

2024-04-16

Cara Mengutip

Ramadhan, A. G., & Harri, M. (2024). PENGARUH KUALITAS LAYANAN DAN HARGA JASA PENGIRIMAN BARANG TEHRADAP KEPUASAN PELANGGAN PT PUTRA NUSA TRANSPORTINDO. Jurnal Manajemen Bisnis Krisnadwipayana, 12(1), 21–29. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/652

Terbitan

Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles