PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN PT. AGILITY INTERNATIONAL

Penulis

  • Dimas Panji Fikri Pratama Kampus UNKRIS, Jatiwaringin, Jakarta Timur
  • Nino Nopriandi Universitas Krisnadwipayana

Kata Kunci:

Service quality, company image, customer loyality

Abstrak

The research aimed to analyze the influence of service quality and company image on the customer service delivery loyality of PT. Agility International. Metode analys was taken using regression of simple and multiple linier analysis. The findings of this research indicated that Service quality has positif and significant with customer Loyality, Corporate Image has positive and significant with customer loyalty, service quality and corporate image has positive and significant with customer loyalty in PT. Agility International.

 

Unduhan

Diterbitkan

2024-08-12

Cara Mengutip

Fikri Pratama, D. P., & Nopriandi, N. (2024). PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN PT. AGILITY INTERNATIONAL. Jurnal Manajemen Bisnis Krisnadwipayana, 12(2), 152–160. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/665

Terbitan

Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles