PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA OUTSOURCING PT. RAMA INDONESIA

Penulis

  • Rina Nur Fauziah Program Studi Manajemen FE Universitas Krisnadwipayana
  • Imam Wibowo Program Studi Manajemen FE Universitas Krisnadwipayana
  • Hery Wihasnanto Program Studi Manajemen FE Universitas Krisnadwipayana

Kata Kunci:

Service quality, corporate image, customer satisfaction

Abstrak

Purpose to analyze the effect of service quality and corporate image on customer satisfaction outsourcing services at PT. Rama Indonesia. This research is included in the category of causal associative research using a quantitative approach. The sampling technique used a saturated sample. All members of the population were sampled, totaling 30 companies using outsourcing services at PT. Rama Indonesia. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in multiple or simple ways the quality of service and corporate image had a positive and significant effect on customer satisfaction of outsourcing service users at PT. Rama Indonesia.

Unduhan

Diterbitkan

2023-08-10

Cara Mengutip

Rina Nur Fauziah, Wibowo, I., & Hery Wihasnanto. (2023). PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA OUTSOURCING PT. RAMA INDONESIA. Jurnal Manajemen Bisnis Krisnadwipayana, 11(2), 814–825. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/702

Terbitan

Vol 11 No 2 (2023): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles