PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA

Penulis

  • Kartini Dwi Ambarwati Program Studi Manajemen FE Universitas Krisnadwipayana
  • Amanda Setiorini Program Studi Manajemen FE Universitas Krisnadwipayana

Kata Kunci:

product quality, service quality, repurchase

Abstrak

This study aims to determine the effect of product quality and service quality on
merchandise repurchases at PT Carita Sari Pratama using quantitative descriptive research. The
analytical method used is simple linear regression analysis. The results showed that the product
quality and service quality simultaneously and partially had a positive and unidirectional
relationship. Meanwhile, the results of the calculation of the correlation coefficient and
determination show that there is a very close relationship between the variable product quality
and service quality on purchases at PT Carita Sari Pratama.

Unduhan

Diterbitkan

2020-12-07

Cara Mengutip

Kartini Dwi Ambarwati, & Setiorini, A. (2020). PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA. Jurnal Manajemen Bisnis Krisnadwipayana, 8(3), 57–65. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/793

Terbitan

Vol 8 No 3 (2020): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles