PENGARUH TALENTA, SEMANGAT DAN BISNIS ONLINE TERHADAP KINERJA UKM DI PERKAMPUNGAN INDUSTRI KECIL JAKARTA TIMUR

Abstrak

Research objectives to determine whether talent, semangat and online business
(e-commerce) affect the performance of the Industrial Small community, East Jakarta. This
type of research uses a quantitative approach. The survey method used was through
distributing questionnaires to business owners in the east Jakarta area. The technique of
determining the number of samples used the Slovin formula, the sampling used was simple
random sampling. The analysis tool used is multiple linear regression. The results showed
that the variables of talent, semangat, online business (e-commerce) as a whole partially
or simultaneously have a positive and significant effect on the performance.