PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK

Penulis

  • Firmansyah Sulaeman. G Program Studi Manajemen FE Universitas Krisnadwipayana
  • Devi Krisnawati Program Studi Manajemen FE Universitas Krisnadwipayana

Kata Kunci:

service quality, promotion, customer satisfaction

Abstrak

To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.

Unduhan

Diterbitkan

2020-12-07

Cara Mengutip

Firmansyah Sulaeman. G, & Krisnawati, D. (2020). PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK. Jurnal Manajemen Bisnis Krisnadwipayana, 8(3), 66–78. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/841

Terbitan

Vol 8 No 3 (2020): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles