PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN

Abstrak

The purpose of this study was to analize the impacts of service quality and customer value on the satisfaction of  customers. Questionnaires are used to collect data from Boks Café customer in Bumiayu, Kabupaten Brebes, Central java by using scale of Likert. In this study, accident sampling method was used  and data  analysis method was simple linear regression and multiple linear regression. The results of this study indicated that service quality and customer value positively and significant influenced the satisfaction of  customers. The conclution of this study is that customer value was dominant than service quality in influencing the satisfaction of  customers.