PENGARUH PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK SPECS DI KOTA BEKASI

Penulis

  • Abdul Samad Program Studi Manajemen FE Universitas Krisnadwipayana
  • Imam Wibowo Program Studi Manajemen FE Universitas Krisnadwipayana

Kata Kunci:

Produk, Citra Merek, Keputusan Pembelian

Abstrak

The research aimed to analyze effect of product and brand image on buying decision partially or simultanously. Research carried out for 3 months from January to March 2016. The questions are structured using Likert Scale  with 80 respondents as sample.Based on regression analyze, it concluded that product positive and significant impact on buying decision. Brand image positive and significant impact on buying decision. Product and brand image simultaneously positive and significant on the buying decision.

Unduhan

Diterbitkan

2016-12-22

Cara Mengutip

Abdul Samad, & Wibowo, I. (2016). PENGARUH PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK SPECS DI KOTA BEKASI. Jurnal Manajemen Bisnis Krisnadwipayana, 4(3), 50–60. Diambil dari https://jurnal.unkris.ac.id/index.php/jmbk/article/view/939

Terbitan

Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana

Bagian

Articles