FIRNANDA, Erma; PURWANTI, Ika. PENGARUH CITRA MEREK, TREN MODE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO DI SHOPEE. Jurnal Manajemen Bisnis Krisnadwipayana, [S. l.], v. 13, n. 1, p. 48–58, 2025. DOI: 10.35137/jmbk.v13i1.127. Disponível em: https://jurnal.unkris.ac.id/index.php/jmbk/article/view/127. Acesso em: 4 jun. 2026.