INFLUENCE OF DIGITAL TRANSFORMATION ON SUZUKI DEALER’S PERFORMANCE THROUGH INNOVATION AS INTERVENING VARIABLE

Abstrak

he purpose of thus study was to determine the effect of digital transformation and innovasion
on Suzuki automotive Dealers in Indonesia. Digital transformation is a trend and a necessity to survive in
the current pandemic era. Automotive dealer as apart of automotive industry as one of the industries that
is required to be very responsive and fundamental in nature also needs to carry out digital transformation.
The research method used is descriptive qualitative and quantitatives analysis. The analysis model used
SPSS. The population in this study were 51 Suzuki dealers in Indonesia, with sample 42 dealers. Based on
data analysis known that Digital Transformation affect the Performance of Suzuki Dealers partially, Digital
Transformation affect the Innovation partially, and Innovation affect the Performance of Suzuki
Dealerspartially. But in this case Innovation can’t provide improved between Digital Transformation and
Suzuki Dealers Performance